West Hollywood OKs Permanent Rainbow Crosswalks

The streets of West Hollywood, California are about to get a bit gayer now that the city has approved the installation of two permanent rainbow crosswalks.

The West Hollywood City Council approved the gay pride rainbow crosswalks at Santa Monica and San Vicente avenues on August 20 after temporary rainbow paintings in the crosswalks wowed the Council during June 2012’s Pride Month. At the meeting, the councilpeople praised the crosswalks, describing them as an important and powerful way to brand the city as an LGBTQ tourist destination, and encouraged citizens and visitors to share their visits to the crosswalks on social media using the twitter hashtag #WEHOrainbow as part of the branding initiative. Construction began on Monday and is expected to be completed by the first week of October.

KTLA Los Angeles has more on the prideful sidewalks and their cost to city taxpayers:

The permanent crosswalks will have skid-resistant thermoplastic pavement markings and new asphalt.

The estimated cost to upgrade the rainbow crosswalks is $67,364. The estimated cost for the initial temporary installation was $13,000…

All [installation] work will take place at times when there is minimal pedestrian and car traffic, city officials said.

What are your thoughts on this, readers? Does this encourage you to visit West Hollywood? Did WeHo really need further branding as a gay destination? Could Portland do something similar to honor its queer residents and entice gay tourists? Tell us your thoughts in the comments!

Photo from WeHo Daily.